As business owners, we all strive to outwit our competition by providing something that they don’t. This often comes in the form of “cheaper prices”, “superior service”, “a convenient location”, “a wide selection” and various other buzz words we tout in our advertising. While these are great competitive advantages, they are no longer enough. I would like to introduce you to a new concept. Really though, it’s an old concept we just forgot about and that I’m hoping to … [Read more...]